Ch. 14
Public Speaking as enlarged conversation
Choosing Topic/ Narrow topic
Define purposes for speaking: general to particular
Thesis statement
Be aware of audience demographic
Ch. 15
Online/Library Research
Personal Knowledge
Interviews
Surveys
Evidence
Examples
Comparisons
Quotations
Visual Aids
Ch. 16
Outlining speeches
Body of a speech
Designing the intro.
Crafting conclusion
Transitions
Communication Apprehension
Ch. 17
Informative v. Persuasive (Table 17.2)
Guidelines for Informative Speaking
Enhance Learning and retention
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