1. Persuasive speeches aim to influence an audience by causing change in the ways they think, feel, act or believe. This influence can also reinforce existing positions.
2.The three pillars of proof:
A. ethos: credibility (trustworthy, committed, and knowledgeable)
a. initial credibility: expertise realized by presence before speech
("You're reputation proceeds you")
b. derived credibility: credibilty gained in addition to initial credibility during speech
( culmination of speech attributes: points, organization, tone, support)
c. terminal credibility: credibility at result of the speech
( combination of initial and derived credibililty- overall opinion of speaker's credibility)
B. pathos: emotional appeal (emotional stories or reasoning for beliefs, attitudes, and/ or actions)
C. logos: logical appeal (rational proof or arument with factual reasoning)
a. inductive reasoning: specific to broad ( make point than give reasoning)
b. deductive reasoning: broad to specific ( lead up to point with reasoning)
Ideal Organization
A. intro: capture attention, thesis statement, establish credibility, and preview speech
B. body: internal summaries of main points, smooth transitions
C. conclusion: summarize main points, strong closing statement, clincher
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